This is the DigiPak for the album AM by the original artist Arctic Monkeys. While I am not directly drawing inspiration from their DigiPak, it is important for me to take a look and assess how their music aligns with their graphic design conventions, as therefore I could do the same for mine.
The majority of tracks on the AM album lean heavily towards rock elements, particularly evident in I Wanna Be Yours (alternative rock). Reflecting on the genre conventions I have explored, this digipak adeptly adheres to the established codes. Its monochromatic scheme effectively pays tribute to rock aesthetics, evoking a sense of grit and edge. Furthermore, the simple utilization of fonts, symbols, and the artists' attire also reflects clearly with conventions, aiming to keep the spotlight on the music rather than its visual elements.
So what would I take from this reference?
I'm focused on staying in tune with conventions while also pushing boundaries with my designs. For instance, my DigiPak would keep things simple, featuring a warm color palette with minimal contrast. I would use grain effects to add a touch of texture and grit. The costumes would also follow suit, remaining basic and comfortable, serving both convention and narrative purposes.
However, instead of staying as limited in colors and symbols as Arctic Monkeys', I would like to add a bit of illustrations, which would be adjusted to suit the narrative of the music video. Further explanation of my plans on ideas would be featured in my DigiPak Mood Board blog.
Overall, it would not be a flashy or attention-grabbing DigiPak, but it would have its own subdued charm.
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