Ngoc's Production: Music Video Research

Music Video Research

Delicate - Taylor Swift

Artist:

Taylor Swift began professional songwriting at age 14 and signed with Big Machine Records in 2005 to become a country singer. Swift is the most streamed female artist on Spotify, one of the best-selling musicians with over 200 million records sold worldwide, and the only artist to have five albums with over a million copies sold in the US during their first week of release. Lists such the Time 100, Forbes Celebrity 100, Billboard's Greatest of All Time Artists, and Rolling Stone's 100 Greatest Songwriters of All Time have all included her.

Song:

The song "Delicate" is from her sixth studio album, Reputation (2017). Together with producers Shellback and Max Martin, Swift composed the song. Inspired by events in Swift's personal and public life, the lyrics show the fragility of the narrator as she wonders if her reputation will have an impact on the budding romance. The song "Delicate" is a synth-pop and electro-pop ballad with vocoder-manipulated vocals.

The song's music video had its world premiere on March 11, 2018, at the iHeartRadio Music Awards. It was directed by Joseph Kahn and shot in Los Angeles.

Things I like:

Things I specifically like about this music video is the way Taylor raised voice about true happiness when one doesn't care about what others think, illustrated through herself dancing carelessly in front of the public regardless of her reputation of a celebrity.

Camera work:

- Zoom out at the beginning: to show the expressions of the main character before the setting of the situation around her, emphasizes how she feels about the situation.

- Panning: showing the expressions of people through the point of view of the main character as she passes the journalists and interviewers, emphasizing how popular and famous she is.

- Tracking shots: to follow the movements of the main character as she dances carefreely through the crowds.

- Wide shots: to show the setting that the main character is in, which indicates once again how she doesn't care to dance and do what she wants in such a "luxurious" and crowded place. Wide shots also help with performances as Taylor did many dancings throughout the music video.

- Mid shots: showing Taylor's interactions with other people when she tries to figure out if they can see her or not.

Mise-en-scène:

- Flash lights: depicts camera flashes of paparazzis and journalists, emphasizing the world of celebrities and famous figures.

- Costumes: everyone is wearing very chic and high-end fashion (suits, dresses), showing that they're all high class or work in a very professional luxurious condition.

- Yellow lighting: usually used in restaurants and very high-end places.

- Vintage and old-money background: depicts the world of rich and famous people, those that value image and reputation.

It's My Life - Bon Jovi

Artist:

Bon Jovi is an American rock band formed in 1983 in Sayreville, New Jersey. The band currently consists of singer Jon Bon Jovi, keyboardist David Bryan, drummer Tico Torres, guitarist Phil X, and bassist Hugh McDonald. Original bassist Alec John Such left the band in 1994, and longtime guitarist and co-songwriter Richie Sambora left in 2013. The band has been credited with "bridging the gap between heavy metal, rock and pop with style and ease".

Song:

Things I like:

TECHNICAL ASPECTS:

- Camera:

- Mise-en-scène:

Nonsense - Sabrina Carpenter